Originally from Newcastle, with an accomplished background in customer service, contact centres, management and resource planning spanning 25 years. I gained a lot of valuable and transferable experiences and skills.
My process for establishing a brand identity is one that is tied very much into the business ethos, values, goals and background. The more I know about you and your business, the better I am to create an identity that speaks about you, for you and gets your values across to your target audience.
I start by gathering all the information about you and your business and the audience you are looking to target. Using this to create a persona, a person I am designing for, to communicate to. I then get to work in my ideation, creating mood boards to help steer the design, then I go onto thumbnail & sketching out ideas... this is the messy part, get the ideas down. I refine those later for final feedback. All through the process I like to check in, keeping the chat open, it helps ensure I am on track and you understand the direction your brand is taking until final feedback session and refinement.