Brief
To re-position a brand to an audience it currently doesn't reach.
I chose to reposition Drag Queens to young teenage boys, so they feel safe, embraced and empowered to be who they really want to be. #JUSTBE
I chose to reposition Drag Queens to young teenage boys, so they feel safe, embraced and empowered to be who they really want to be. #JUSTBE
The Solution
To create a competition to encourage and empower young teenage boys to be free to express themselves and embrace their inner fierce. Grabbing their attention via posters to push them to a website to see what a fabulous GLAMAZON they could become.
#Photoshop #illustrator #Indesign #Qween #Campaign #Typelockup #TeenQueen
Keywords
ESCAPE • UNYIELDING • HIDDEN
