Award Winning Poster Campaign

Created while I was at Digital Energy Creative Agency, Leeds. We gave back to the community with free design work one of which was a homeless charity. The original concept I designed was rejected (see below) however, I believed in the concept and submitted it for The Annual 2023 awards with Creativepool and it won! In 'The Cutting Room Floor' category in the 2023 awards, it won the People's Choice Award. The concept was to force people to be uncomfortable, make them look closer and have a bold strong message to call people out. It's too easy to walk on past someone sleeping rough and this campaign was to acknowledge that.