The Client Brief
To position a new business in a very competitive market to stand out! The client wanted the brand to be strong and 'meant business!' to ensure she was represented correctly and to send a clear yet welcoming signal. Demographic was any business, from large corporate to new start ups. In addition they also wanted a separate logo for their blog helping todays youth get into their desired career paths.
To create a logo and website with a welcoming and comfortable feeling, open to many with a sense that support is strong and always there, in the background. The blog logo needed to appeal to teenagers with a reflection of a career journey.
UNSEEN • OUTSTANDING • PROFESSIONAL